Blogg

Google Analytics 4 - what’s new?

• Marketing

In October 2020, Google Analytics launched their 4th version in beta, with a new property type called Google Analytics 4. The new property adds smarter insights utilizing machine learning to identify trends, deeper integration with Google Ads, more granular data controls, cross-device tracking, integration with BigQuery and much more.

Selling services as the next breakthrough in e-commerce

We're pretty good at selling products online. What is the state of selling services online?

Copy property data on translate

Yesterday I stumbled upon a question from one of our customers regarding translation of content properties. In this case it was an image property that they didn't want to populate for all languages.

Performance tip when using GetDescendents for catalog content

Here's a quick performance tip when you are using GetDescendents to load all catalog content of a certain type.

Use Artificial Intelligence to automate the content creation process

• Innovation

The effects of free product returns

• Innovation

The economic impacts are huge, with return costs of just the deliveries increasing over 75% over 4 years: from 314 billion U.S. dollars in 2016 to 550 billion U.S. dollars in 2020.

BVN.404Handler Package Has Been Renamed

• Optimizely

BVN.404Handler package is one of the top downloaded community packages on the Episerver Nuget Feed. This blog post explains some of the coming changed to the package.

Google Data Studio and Episerver

• Optimizely

• E-commerce

A few years ago Google launched Data Studio to help present and share analytics data in a more visual and easy to understand way. It's a great tool to create custom reports based on various data sources ranging from Google Analytics, Adwords, to marketing platforms and even file uploads. And of course sharing them with your team.