Blogg
Välkommen till vår blogg. Här delar vi med oss av vår specialistkunskap och våra erfarenheter kring e-handelslösningar. Vi bloggar om handel, tech, trender, strategi, marknadsföring, UX, nyheter och mycket annat.
The E-Commerce Manager’s Guide to Black Friday
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E-commerce
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SEO
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Experimentation
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Marketing
Varje år, den fjärde fredagen i november, kommer årets största shoppingdag: Black Friday. Det första tipset är: börja tidigt och gör en plan.
Google Data Studio and Episerver
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Optimizely
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E-commerce
A few years ago Google launched Data Studio to help present and share analytics data in a more visual and easy to understand way. It's a great tool to create custom reports based on various data sources ranging from Google Analytics, Adwords, to marketing platforms and even file uploads. And of course sharing them with your team.
Custom Episerver Commerce Product/Variant router
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Development
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Optimizely
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E-commerce
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SEO
Just wanted to share a custom Epi Commerce hierarchical router that I'm using in a project where we have a Product -> Variant structure. All variants in the catalog belong to a product and a product can have one or multiple variants.
Summary of my blog posts
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E-commerce
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Experimentation
During my journey at Geta I have created seven different blog posts and one thing they all have in common is that they all focus on strategy. Here is a summary of them all with a direct link into each of the singular blog post.
GOING ONLINE, IS THAT A ”QUICK ACTION”?
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E-commerce
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Experimentation
I have been working in the online business for five years and my experience is that it is a process that takes time and a lot of hard work. People sometimes see retail as a much more demanding business than online, but there are similarities.
Do a marketing plan, or fail!
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E-commerce
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Experimentation
Benjamin Franklin said: “If you fail to plan, you are planning to fail”. So, how do you create a marketing plan for your online business?
Google Product Feed for Episerver
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Development
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Optimizely
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E-commerce
This data feed will allow you to easily share your e-commerce sites product data with Google Shopping and other channels. At Geta we've used it for quite a few 3rd party integrations.
3 new years resolutions for your ecommerce site in 2017
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E-commerce
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Experimentation
It is time to start a new and exciting e-commerce year, and hopefully break some records. After a hectic holiday season, why not start the year by doing some technical tiding up? Here are three technical new years resolutions for your e-commerce site to make it more secure, slimmer and more visible.