Blogg
Välkommen till vår blogg. Här delar vi med oss av vår specialistkunskap och våra erfarenheter kring e-handelslösningar. Vi bloggar om handel, tech, trender, strategi, marknadsföring, UX, nyheter och mycket annat.
Unpacking Opticon 2024
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Development
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Optimizely
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E-commerce
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Experimentation
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Marketing
As I unpack my luggage from Opticon in Stockholm this week I’m trying to reflect and unpack what Optimizely had to say about their latest product news while we were there.
Vad ligger i namnet?
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E-commerce
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SEO
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Experimentation
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Marketing
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Integration
När man arbetar med omnikanal är namngivning av produkter viktigt. Här är några tips om vad du bör tänka på och hur du kan sätta upp en bra process för att ge produkter namn. Och några tips på vad du inte bör göra.
Your checkout is not an escape room
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Development
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Optimizely
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E-commerce
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Experimentation
This post is about how and why we worked with customer Skeidar on improving delivery options and what the results were.
IndexNow - Sustainable Search Engine Indexing
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SEO
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Experimentation
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Innovation
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Marketing
IndexNow is a way of informing search engines that an URL and the content on the page have either been added, removed, or simply updated, letting the search engine know immediately when you have updated your web pages.
Five tips for omnichannel success
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inriver
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E-commerce
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Experimentation
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Marketing
Our advisor Claire is giving her best tips on how to deliver a true omnichannel experience.
The E-Commerce Manager’s Guide to Black Friday
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E-commerce
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SEO
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Experimentation
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Marketing
Varje år, den fjärde fredagen i november, kommer årets största shoppingdag: Black Friday. Det första tipset är: börja tidigt och gör en plan.
Granular data retention controls (Google Analytics)
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Experimentation
In this post, I'll be addressing Googles new functionality: [granular] data retention controls. We'll look at what this means for you, in terms of what actions you should take in regards to the change, what data you're collecting and how you're using it and what this has to do with GDPR.
Summary of my blog posts
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E-commerce
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Experimentation
During my journey at Geta I have created seven different blog posts and one thing they all have in common is that they all focus on strategy. Here is a summary of them all with a direct link into each of the singular blog post.