Blog
Welcome to our blog. This is where we share insights on e-commerce solutions. We blog about commerce, tech, trends, strategy, marketing, UX, news and other stuff. Enjoy!
Headless at Shopify
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Development
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Design
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E-commerce
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Innovation
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Partner
I recently spent some time learning the basics of Shopify’s headless commerce, specifically through their “Headless at Shopify for Developers” learning path. This introduced me to Shopify’s Storefront API, the Hydrogen framework, and Oxygen hosting service.
Design of new business models
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Design
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E-commerce
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Innovation
In this era of fast evolving business models, the introduction of innovative shopping options like Click & Collect, subscriptions and rental services has revolutionized the way we build our webshops. However, designing seamless experiences for these new models can be challenging. This post explores a few aspects of the complexities of integrating new business models into e-commerce websites, highlighting the importance of strategic planning, careful design, and a flexible approach to meet changing priorities.
The current state of AI image generation (early 2025)
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Design
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Experimentation
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Innovation
Ok, it is time for an update. I know it has been a while since the last time I wrote about experimenting with generative AI, hope this post makes up for it.
Diving deep into Struct PIM: A two-day immersion in modeling and API mastery
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Development
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PIM
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Partner
Last week, I had the privilege of attending a two-day training course focused on Struct PIM, a powerful Product Information Management system with a strong focus on user experience, flexibility and integrations. The course offered a comprehensive look at the platform, splitting the time between in-depth modeling techniques and practical, hands-on experience with the API. This post will share my key takeaways and insights from this valuable training.
Unpacking Opticon 2024
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Development
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Optimizely
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E-commerce
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Experimentation
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Marketing
As I unpack my luggage from Opticon in Stockholm this week I’m trying to reflect and unpack what Optimizely had to say about their latest product news while we were there.
Issues with premature optimization
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Development
The British computer scientist Tony Hoare once wrote “We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil”.
Valdis going OMVP Platinum!
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Development
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Optimizely
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Innovation
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Partner
Geta superstar Valdis Iljuconoks can be proud of many awards 🏅 and recently he has been awarded with one more very special nomination - The Optimizely Most Valuable Professional (Optimizely MVP) reaching the highest PLATINUM level.
Advanced product prioritization in Search & Navigation
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Navigation
The FunctionScoreQuery is a hidden gem of functionality that can be used to create pretty advanced queries based on document scores in Search & Navigation. This blog post explores a way to get fine-grained control over content prioritization.