Blog
Welcome to our blog. This is where we share insights on e-commerce solutions. We blog about commerce, tech, trends, strategy, marketing, UX, news and other stuff. Enjoy!
The current state of AI image generation (early 2025)
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Design
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Experimentation
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Innovation
Ok, it is time for an update. I know it has been a while since the last time I wrote about experimenting with generative AI, hope this post makes up for it.
Unpacking Opticon 2024
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Development
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Optimizely
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E-commerce
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Experimentation
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Marketing
As I unpack my luggage from Opticon in Stockholm this week I’m trying to reflect and unpack what Optimizely had to say about their latest product news while we were there.
What's in a name?
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E-commerce
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SEO
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Experimentation
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Marketing
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Integration
Product naming in an omnichannel retail environment is important. Here’s some tips on what to consider, and how to work setting up a good process for product naming. And some tips on what not to do.
Your checkout is not an escape room
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Development
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Optimizely
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E-commerce
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Experimentation
This post is about how and why we worked with customer Skeidar on improving delivery options and what the results were.
IndexNow - Sustainable Search Engine Indexing
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SEO
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Experimentation
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Innovation
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Marketing
IndexNow is a way of informing search engines that an URL and the content on the page have either been added, removed, or simply updated, letting the search engine know immediately when you have updated your web pages.
Five tips for omnichannel success
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PIM
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E-commerce
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Experimentation
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Marketing
Our advisor Claire is giving her best tips on how to deliver a true omnichannel experience.
The E-Commerce Manager’s Guide to Black Friday
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E-commerce
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SEO
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Experimentation
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Marketing
Every year, on the day after Thanksgiving, we have the biggest shopping day of the year: Black Friday. First tip in our guide: start early, make a plan.
Granular data retention controls (Google Analytics)
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Experimentation
In this post, I'll be addressing Googles new functionality: [granular] data retention controls. We'll look at what this means for you, in terms of what actions you should take in regards to the change, what data you're collecting and how you're using it and what this has to do with GDPR.