Blog

Welcome to our blog. This is where we share insights on e-commerce solutions. We blog about commerce, tech, trends, strategy, marketing, UX, news and other stuff. Enjoy!

What's in a name?

  • E-commerce

  • SEO

  • Experimentation

  • Marketing

  • Integration

Product naming in an omnichannel retail environment is important. Here’s some tips on what to consider, and how to work setting up a good process for product naming. And some tips on what not to do.

Claire Sharp Sundt

IndexNow - Sustainable Search Engine Indexing

  • SEO

  • Experimentation

  • Innovation

  • Marketing

IndexNow is a way of informing search engines that an URL and the content on the page have either been added, removed, or simply updated, letting the search engine know immediately when you have updated your web pages.

Johan Schage

The E-Commerce Manager’s Guide to Black Friday

  • E-commerce

  • SEO

  • Experimentation

  • Marketing

Every year, on the day after Thanksgiving, we have the biggest shopping day of the year: Black Friday. First tip in our guide: start early, make a plan.

Kjetil Ullsgård

Custom Episerver Commerce Product/Variant router

  • Development

  • Optimizely

  • E-commerce

  • SEO

Just wanted to share a custom Epi Commerce hierarchical router that I'm using in a project where we have a Product -> Variant structure. All variants in the catalog belong to a product and a product can have one or multiple variants.

Mattias Olsson
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