Blog
Welcome to our blog. This is where we share insights on e-commerce solutions. We blog about commerce, tech, trends, strategy, marketing, UX, news and other stuff. Enjoy!
Unpacking Opticon 2024
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Development
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Optimizely
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E-commerce
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Experimentation
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Marketing
As I unpack my luggage from Opticon in Stockholm this week I’m trying to reflect and unpack what Optimizely had to say about their latest product news while we were there.
What's in a name?
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E-commerce
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SEO
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Experimentation
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Marketing
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Integration
Product naming in an omnichannel retail environment is important. Here’s some tips on what to consider, and how to work setting up a good process for product naming. And some tips on what not to do.
IndexNow - Sustainable Search Engine Indexing
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SEO
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Experimentation
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Innovation
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Marketing
IndexNow is a way of informing search engines that an URL and the content on the page have either been added, removed, or simply updated, letting the search engine know immediately when you have updated your web pages.
Five tips for omnichannel success
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inriver
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E-commerce
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Experimentation
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Marketing
Our advisor Claire is giving her best tips on how to deliver a true omnichannel experience.
The E-Commerce Manager’s Guide to Black Friday
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E-commerce
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SEO
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Experimentation
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Marketing
Every year, on the day after Thanksgiving, we have the biggest shopping day of the year: Black Friday. First tip in our guide: start early, make a plan.
Google Analytics 4 - what’s new?
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Marketing
In October 2020, Google Analytics launched their 4th version in beta, with a new property type called Google Analytics 4. The new property adds smarter insights utilizing machine learning to identify trends, deeper integration with Google Ads, more granular data controls, cross-device tracking, integration with BigQuery and much more.