Blog

What's in a name?

Product naming in an omnichannel retail environment is important. Here’s some tips on what to consider, and how to work setting up a good process for product naming. And some tips on what not to do.

Your checkout is not an escape room

This post is about how and why we worked with customer Skeidar on improving delivery options and what the results were.

IndexNow - Sustainable Search Engine Indexing

IndexNow is a way of informing search engines that an URL and the content on the page have either been added, removed, or simply updated, letting the search engine know immediately when you have updated your web pages.

Five tips for omnichannel success

The E-Commerce Manager’s Guide to Black Friday

Every year, on the day after Thanksgiving, we have the biggest shopping day of the year: Black Friday. First tip in our guide: start early, make a plan.

Granular data retention controls (Google Analytics)

In this post, I'll be addressing Googles new functionality: [granular] data retention controls. We'll look at what this means for you, in terms of what actions you should take in regards to the change, what data you're collecting and how you're using it and what this has to do with GDPR.

Summary of my blog posts

During my journey at Geta I have created seven different blog posts and one thing they all have in common is that they all focus on strategy. Here is a summary of them all with a direct link into each of the singular blog post.

GOING ONLINE, IS THAT A ”QUICK ACTION”?

I have been working in the online business for five years and my experience is that it is a process that takes time and a lot of hard work. People sometimes see retail as a much more demanding business than online, but there are similarities.