Blog
Welcome to our blog. This is where we share insights on e-commerce solutions. We blog about commerce, tech, trends, strategy, marketing, UX, news and other stuff. Enjoy!
Working with promotions in Optimizely Commerce Cloud
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Development
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Optimizely
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E-commerce
How to calculate discounts across multiple lineitems.
User testing in store
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Design
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E-commerce
We visited our customer Skeidar to do some user testing. Our aim was to figure out: how do the customers relate to the interaction between physical store and online store?
Five tips for omnichannel success
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inriver
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E-commerce
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Experimentation
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Marketing
Our advisor Claire is giving her best tips on how to deliver a true omnichannel experience.
The E-Commerce Manager’s Guide to Black Friday
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E-commerce
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SEO
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Experimentation
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Marketing
Every year, on the day after Thanksgiving, we have the biggest shopping day of the year: Black Friday. First tip in our guide: start early, make a plan.
Google Data Studio and Episerver
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Optimizely
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E-commerce
A few years ago Google launched Data Studio to help present and share analytics data in a more visual and easy to understand way. It's a great tool to create custom reports based on various data sources ranging from Google Analytics, Adwords, to marketing platforms and even file uploads. And of course sharing them with your team.
Custom Episerver Commerce Product/Variant router
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Development
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Optimizely
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E-commerce
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SEO
Just wanted to share a custom Epi Commerce hierarchical router that I'm using in a project where we have a Product -> Variant structure. All variants in the catalog belong to a product and a product can have one or multiple variants.
Summary of my blog posts
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E-commerce
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Experimentation
During my journey at Geta I have created seven different blog posts and one thing they all have in common is that they all focus on strategy. Here is a summary of them all with a direct link into each of the singular blog post.
GOING ONLINE, IS THAT A ”QUICK ACTION”?
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E-commerce
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Experimentation
I have been working in the online business for five years and my experience is that it is a process that takes time and a lot of hard work. People sometimes see retail as a much more demanding business than online, but there are similarities.